KFC Mini-Cricket Programme – Sport can help change the world for the better

Across the world, Children’s Day helps communities reflect on the state of how children are treated in society and the kind of impact it has on their future as upstanding members of society. 

To commemorate the occasion this year, we are reminded about the importance of reflecting and highlighting some of the progress KFC South Africa has made to date in ensuring more and more children across the country have access to sport, through the KFC Mini-Cricket programme. 

KFC’s partnership in cricket continues to provide an opportunity to create experiences that enrich the youth of South Africa. Over the years, KFC has used sport as a nation builder, helping build social cohesion and ensuring we provide a platform where our children are encouraged to be the best version of themselves. 

The grassroot programme is a strong vehicle for change and a way to holistically help young people to reach their full potential. Through sport, children have an opportunity to interact with their peers across the spectrum of society, without the barriers of social status. 

The programme further provides a fundamental platform which sees over 126 000 kids participating in the game of cricket. It is a place where young boys and girls can thrive and build new friendships, on and off the field, while learning critical life lessons.

World Children’s Day is observed globally on the 20 November of each year to highlight the progress being made towards the realisation and promotion of rights of children.