A tribute to Colonel Sanders’ fried chicken fans – ‘KFC Thailand’ breaks records, Winning the Best Brand Performance on Social Media for 10 consecutive years At the 13th Thailand Social Awards

KFC Thailand has once again made history by winning the Best Brand Performance on Social Media in the Restaurant category at the 13th Thailand Social Awards, marking an impressive tenth consecutive year of success! Representing more than just a triumph for the brand, the award is a celebration of the enthusiasm shared by fried chicken lovers and Colonel Sanders fans alike. The achievement, as evaluated by WISESIGHT, a leading market data analysis firm, highlights KFC Thailand's exceptional performance on social media throughout 2024. The assessment focused on the brand’s ability to generate buzz and engage effectively with online consumers.

This year’s event was especially memorable, as KFC Thailand didn’t just take home the award but also surprised the audience with a special appearance of Colonel Sanders, who accepted the award on stage himself! His presence added excitement to the event, showcasing the fun and distinctive personality of KFC Thailand, a brand cherished by all.

Over the past decade, KFC Thailand has consistently created impactful and innovative social media campaigns, such as the Mother’s Day campaign that left a lasting impression on families, and the Chinese New Year campaign, which connected the brand with festive joy and celebration. These campaigns not only attracted consumers but also fostered deeper, long-term relationships with a younger audience that values creativity and uniqueness.

Securing the Best Brand Performance on Social Media award for ten consecutive years is a clear reflection of the KFC Thailand team’s effective collaboration and the brand’s ongoing commitment to creative excellence. Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand, shared his perspective on this success: “This year, we took to heart our vision of always dreaming big and taking risks. It’s at the heart of everything we do as we push boundaries, try new things, and keep challenging ourselves as a brand. Inspired by Albert Einstein’s words, “Creativity is Intelligence having Fun,” we have actively made fun a key part of our philosophy. We believe that when a brand has deep intentions to not take itself seriously and let loose, especially on social media, it creates a personality that is relatable and engaging. And then magic follows…”

Winning this prestigious award for the 10th consecutive year is not only a remarkable business achievement for KFC Thailand but also a reaffirmation that a marketing strategy built on creativity and enjoyment can truly resonate with today’s consumers.

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Members of the media can download the visuals in this article from the following links:https://lion.box.com/s/vzhs2rwxq9s8b87t4ha3szupt0982wwa